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An internal company newsletter is one of the most effective communication channels for conveying important information to employees. A well-designed digital newsletter allows for clear, structured, and targeted messages to be delivered directly to employees' inboxes. Thanks to this internal communication tool, organizations can strengthen employee productivity and engagement. Employees know what is expected of them, have all the necessary tools to smoothly navigate the company, can align themselves with its goals, and feel part of a collective. However, to be effective, an internal newsletter must be carefully crafted. In this article, Mozzaik reveals best practices and common mistakes to avoid in order to use the internal newsletter effectively in your company, with supporting examples and use cases.
The different types of internal company newsletters
An internal company newsletter can serve various purposes, such as aligning employees with the company’s strategic objectives or fostering collaborative work and cohesion between departments. Depending on the goal your organization wants to achieve, you can create different types of newsletters. Be careful not to combine all these newsletter formats into one or several publications, as this could lead to information overload and cause you to lose your readers.
HR Newsletter: share information on recruitment, benefits, internal events
An internal newsletter of the HR type distributes messages related to the company's HR processes, but also to the employees themselves. It helps improve the employee experience, the sense of belonging, and talent retention. Through this format, employees receive the HR information they need to progress confidently within the organization, such as:
- Internal job openings, mobility opportunities, and referral programs;
- Trainings, conferences, mentoring programs, and other educational resources available to them;
- Reminders on how to properly use their employee benefits (profit-sharing, health insurance, etc.);
- Guidance on understanding HR policies and processes (leave requests, remote work applications, payroll management, etc.).
To be engaging and bring employees together, an HR newsletter can also include more human-focused content, such as:
- Profiles of new hires with their photo, role, and a short biography;
- Quotes or brief interviews with internal experts or executives;
- Key figures such as employee satisfaction rates or the number of new hires;
- A presentation of a department or team within the company and its missions;
- Surveys or polls regarding HR policies and employee benefits, for example.
Need some inspiration? A successful HR newsletter might look like this:
Leadership Newsletter: communicating vision and strategy
An internal company newsletter dedicated to leadership messages helps align employees with the organization’s strategic objectives. With this type of newsletter, employees feel involved in their organization’s decision-making processes and understand the purpose of their roles. As a result, they are more engaged and productive at work, which enhances overall organizational performance. In practice, a Leadership newsletter can include various types of content:
- A message from the CEO or the Executive Committee outlining the vision and quarterly goals;
- An overview of financial results and key performance indicators such as customer satisfaction rates or conversion rates from prospects to customers;
- Presentations of major ongoing projects and strategic priorities (e.g., new product development, market expansion, etc.);
- Announcements about organizational changes, such as the acquisition of another company or a change in the company’s leadership;
- Spotlights on top-performing employees, successful teams, or projects with outstanding results.
In practice, a Leadership newsletter could look like this:
Team Newsletter: fostering cross-department collaboration
A Team newsletter aims to encourage cohesion and collaboration within and especially between teams and departments. The content it provides helps break down silos and prevents internal communication issues. Through it, readers understand how other teams operate, what their missions are, and what challenges they face. This type of newsletter may include sections dedicated to:
Ongoing projects, their progress, and the challenges faced by the featured team;
- Ongoing projects, their progress, and the challenges faced by the featured team;
- The processes and tools used by the team (work methodologies, software, etc.);
- Team testimonials on their successes and recent learnings;
- Collective feedback gathering through surveys on collaborative work methods, for example;
- Upcoming internal events (afterworks, team buildings, seminars).
Here is an example of a Team newsletter to inspire you:
Corporate Newsletter: sharing general company news
A Corporate digital newsletter allows you to share the company’s values, mission, and overall culture with employees. The goal: to strengthen the sense of belonging, give meaning to work, and ultimately improve employee engagement. To achieve this, the Corporate newsletter can include various categories of content:
- Communications about the organization’s partnerships and collaborations;
- Announcements regarding internal and external events (trade shows, conferences, webinars);
- Client case studies or testimonials highlighting successful and impactful projects;
- Press articles or resources featuring the company, its products, or its employees;
- Publications focused on CSR actions and the organization’s sustainability initiatives.
In concrete terms, a Corporate internal newsletter could look like this:
Training Newsletter: supporting skills development
An internal newsletter dedicated to training aims to help employees build their skills. It contributes to their professional growth, enhances the employee experience, and helps retain talent. Whether you're creating this type of newsletter or adding a learning section to your digital newsletter, you can include the following content:
- Presentations of new internal and external training courses offered to employees;
- Testimonials from employees who attended these sessions and what they gained;
- Sections explaining the key skills to acquire for the future;
- Announcements of workshops, webinars, and mentoring sessions relevant to your target audience;
- Lists of online training programs, certifications, or useful resources (podcasts, YouTube channels, media, studies, blogs, etc.).
A corporate internal newsletter focused on training might look like this:
25 content ideas for your internal company newsletters
Depending on the type of internal newsletter you wish to implement, you can include a wide variety of content. For example:
- Profiles or interviews of new recruits in text, video, or audio format;
- Profiles or interviews of internal experts in text, video, or audio format;
- Internal job offers;
- Information about your referral program;
- Announcements of promotions, job changes, and internal mobility;
- Work anniversaries (e.g., ten years for an employee or a product in your catalog);
- Lists of resources (media, studies, books, MOOCs, etc.) or tools (mobile app, office equipment, features on your collaborative platform, etc.);
- Lists of trainings, software, or resources offered by your organization;
- Most-read articles on your company intranet;
- Upcoming events (conferences, seminars, afterworks, etc.), whether internal or external;
- Your company’s product innovations;
- News about your market (innovations, trends, challenges, etc.);
- A summary of your competitive intelligence;
- Written, audio, or video testimonials from satisfied customers;
- Client case studies in video, audio, text, or even infographic format;
- Interviews or “success stories” of high-performing employees or teams;
- An idea box to improve your work methods or HR processes, for example;
- Surveys to collect qualitative and quantitative feedback that will guide your decisions;
- Quizzes to engage readers and test their knowledge in a particular field;
- Inspirational quotes from leaders, employees, or well-known figures;
- Top recommendations for trainings, media, tools, or people to follow on social media;
- Tips for working efficiently in the form of videos, articles, or infographics;
- Anecdotes about your company’s history, members, or product;
- The figure or KPI of the week or month (e.g., customer satisfaction, sales growth, etc.);
- A press review of publications mentioning your company.
Mistakes to avoid in your internal company newsletter
The newsletter is a relatively simple internal communication tool to implement, effective, and offering many possibilities. However, to use it well and get the most out of it, you must avoid some common mistakes:
Inappropriate content
To be opened and read by employees, your internal newsletter must contain high-value content. Of course, topics and formats that appeal to some employees may not interest others. To ensure the success of your newsletter, you must therefore segment your target audience, meaning divide it into different groups with shared characteristics (managers, field staff, headquarters employees, etc.). Then, you need to send each audience segment a newsletter with information tailored to their needs.
To win over your internal readers, your newsletter must also be clear and easy to digest. The language level you use should match your audience. You should also avoid overly long texts and structure the content well so that recipients can read your newsletter quickly and effortlessly. Consider using sections with short headlines, concise descriptions, and a hierarchy of information, placing the most important details first. Finally, when you wish to provide further detail, insert an external link and a clear call-to-action button to encourage employees to click through.
Poor design
An unattractive design can also discourage employees from reading your internal newsletter. You must therefore pay careful attention to your newsletter's graphic layout. It should be modern and reflect your company's visual identity (logo, fonts, colors, etc.).
To make it enjoyable to read and capture employees’ attention, include images, videos, infographics, or even GIFs. But be careful: always make sure your digital newsletter is responsive, meaning it displays properly on all screen types (smartphones, tablets, computers). To ensure this, use responsive newsletter templates and don’t forget to preview your emails before sending them.
Information overload
Timing is a key factor in the success of an internal newsletter. Employees are highly solicited and receive many emails daily. Your newsletter should not be just another mass email clogging their inbox. In addition to providing high-value content, you must also adjust your newsletter’s frequency carefully.
Depending on the messages you want to deliver and the objectives of your newsletter, it may be sent weekly, monthly, or even quarterly. To align the sending frequency with your target audience’s needs and habits, survey them and track your communication KPIs. If you notice that the open rate or reading rate of your internal emails is low, it's likely that you need to adjust the frequency to avoid overwhelming your audience.
Lack of interaction
Finally, to be truly engaging, your internal newsletter should not be just a one-way communication channel. When integrated with your communication platform or intranet, this format can include surveys, quizzes, or idea boxes. Use these formats to start a conversation with your readers, collect their feedback, and involve them in your decision-making processes. This way, they’ll feel heard and be more consistent in reading your newsletter.
How to effectively use the internal company newsletter? Conclusion.
As part of the digital transformation of businesses, the newsletter has become an essential digital communication solution. Easy to implement and manage (provided you have the right emailing software), the newsletter can take many forms depending on your goals:
- Leadership Newsletter to align employees with company strategy;
- HR Newsletter to enhance the employee experience by clarifying HR processes;
- Training Newsletter to help employees build their skills and grow;
- Corporate Newsletter to share and strengthen company culture;
- Team Newsletter to break down silos and promote collaboration.
These different types of internal newsletters can be combined into a single newsletter containing multiple sections. However, to win employees’ approval and be useful to them, your newsletter must:
- Contain only digestible, high-value content tailored to each of your target audience segments;
- Feature an attractive, responsive design that everyone can enjoy on their mobile messaging app, laptop, or tablet;
- Be sent at a reasonable pace, aligned with your objectives but also with your company's content consumption habits;
- Include interactive elements—questionnaires, surveys, polls—to establish a connection with readers and boost their engagement
The new Mozzaik Newsletter feature allows you to effortlessly create an internal newsletter that meets all these criteria. Integrated into your Microsoft365 intranet, this solution lets you design, distribute, and analyze your internal email campaigns easily, helping you achieve your HR objectives effectively. Click here to learn more.
If you would like to learn more, you can book a 30-minute slot with Martin, our Communication Intranet expert:
