Since 2023, generative artificial intelligence has become a major driver of workplace transformation. From writing emails and reports to creating visuals, videos, and meeting summaries, AI tools now help employees save time and work more efficiently.
In this article, Jint offers a clear comparison of the leading generative AI solutions to help you choose the tools best suited to your needs, from text and image generators to video creation platforms.
Enjoy the read!
Text generative AI: comparaison
Text generators are AI-powered tools designed to create original content such as emails, reports, summaries, poems, translations, and more, based on a simple text or voice prompt, meaning an instruction written in natural human language.
These solutions rely on advanced machine learning models and natural language processing (NLP) to generate coherent and contextual responses, drawing on large internal datasets and, in some cases, real-time web information.
Today, there is a wide range of generative text tools available, each offering different strengths and use cases. Below is a comparison of some of the most widely used and effective text generation solutions.
ChatGPT
ChatGPT is a conversational AI developed by the American company OpenAI. It operates as an intelligent chatbot capable of producing high-quality written content, including emails, articles, reports, scripts, and more, from simple prompts.
In its latest versions, ChatGPT has become fully multimodal, allowing users to interact through text, images, audio, and document analysis. It can also support advanced workflows through AI agents that automate multiple tasks in sequence.
ChatGPT is available in both a free version with limited capabilities and paid plans offering enhanced performance, advanced tools, and collaborative features.
Gemini
Gemini (formerly Bard) is Google’s conversational AI model. It offers functionalities similar to ChatGPT, with a strong focus on real-time information and deep integration within Google Workspace.
In 2026, Gemini enables users to:
- Draft and edit documents in Google Docs
- Generate responses directly in Gmail
- Analyze spreadsheets in Google Sheets
One of its main advantages is its ability to leverage up-to-date web data and provide multiple response suggestions, helping users select the most relevant output.
Gemini is accessible in a free version, with premium options for advanced enterprise features.
Microsoft Copilot
Microsoft Copilot is the AI assistant developed by Microsoft and integrated directly into the Microsoft 365 ecosystem. Powered by advanced language models, it enables users to generate all types of textual content, such as emails, reports, meeting summaries, task lists, and presentations.
Its biggest strength lies in its native integration with tools like:
- Word
- Excel
- Outlook
- PowerPoint
- OneNote
- Teams
This allows for powerful real-time use cases, including automatic meeting summaries, report generation, and data analysis directly within everyday business applications.
Copilot is available in both free and paid versions, with premium subscriptions unlocking advanced features and enterprise-grade security.
Claude AI
Claude AI is an artificial intelligence assistant developed by Anthropic, designed to prioritize safety, accuracy, and ethical AI use.
It is particularly known for its strong capabilities in:
- Analyzing long and complex documents
- Generating precise summaries
- Supporting professional workflows (legal, HR, technical documentation)
Claude is built on the concept of “constitutional AI,” which aims to ensure helpful, harmless, and honest outputs by embedding ethical principles directly into the model’s training process.
Claude is available through both free and paid subscription plans and is now accessible in many regions via web platforms and integrations.
Mistral AI
Founded in 2023, Mistral AI is a French company specializing in high-performance generative AI models, including both open-source and commercial solutions.
Its models are widely used for:
- Text generation
- Multilingual content creation
- Document analysis
- Software development assistance
Mistral AI stands out for its strong commitment to transparency, data security, and European digital sovereignty, making it particularly attractive for organizations with strict compliance requirements.
Our recommendation for text generative AI
For organizations operating within a Microsoft Digital Workplace, Microsoft Copilot stands out as the most relevant solution.
Its deep integration with Microsoft 365 tools enables seamless content generation, workflow automation, and productivity gains directly within everyday applications. An added advantage is Copilot’s ability to reference sources, helping users verify information accuracy and reduce the risk of misinformation or plagiarism.
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Comparison of generative AI integrated into the Digital Workplace
Generative AI integrated into the Digital Workplace significantly boosts employee productivity while enhancing the overall employee experience. When embedded directly within an intranet or collaborative environment, these AI assistants enable employees to quickly access internal information, streamline HR processes, and complete daily tasks more efficiently, simply by interacting with a conversational interface.
For example, employees can search for HR policies, request time off, generate documents, or summarize meetings through chat-based interactions, without navigating multiple tools.
Several solutions now allow organizations to integrate generative AI directly into their Digital Workplace (DWP), including:
Genius AI by Jint
Genius is Jint’s generative AI assistant built directly into the Microsoft Digital Workplace. Powered by advanced AI models, it acts as a true work assistant designed to save employees significant time in their daily activities.
With Genius, users can:
- Instantly find reliable information within the company’s internal knowledge base
- Generate, translate, summarize, and format contextualized content
- Organize tasks and meetings more efficiently (reminders, suggested discussion points, automatic meeting minutes)
One of Genius’ key advantages is its enterprise-grade security. Built on Azure OpenAI services, it ensures that all company data remains fully secure and never leaves the Digital Workplace environment.
If you would like to learn more, you can book a 30-minute slot with Martin, our Generative AI expert:
Microsoft Copilot for Microsoft 365
Microsoft Copilot is more than a simple text generator, it is a fully integrated AI assistant within the Microsoft 365 ecosystem.
The paid version of Copilot allows users to:
- Search and leverage internal company data
- Generate content directly in Word, Outlook, PowerPoint, and Teams
- Analyze large datasets in Excel
- Automate workflows and business processes
With Microsoft Copilot Studio, organizations can even build customized AI assistants tailored to specific use cases, such as HR automation, IT support, or knowledge management.
Duet AI for Google Workspace
Duet AI is Google’s equivalent of Microsoft Copilot, embedded directly into the Google Workspace environment.
It supports a wide range of use cases, including:
- Email drafting in Gmail
- Document creation and editing in Docs
- Image generation in Slides
- Automated meeting notes and summaries
- Real-time translation and subtitles in Google Meet
By leveraging Workspace data, Duet AI delivers contextualized assistance directly within everyday Google tools.
Generative AI integrated into the Digital Workplace: our recommendation
The competition between Digital Workplace-integrated generative AI solutions is increasingly close.
Rather than choosing the “best” AI in isolation, organizations should primarily select the assistant that integrates natively with their existing Digital Workplace environment.
For companies operating within a Jint or Microsoft 365 Digital Workplace, solutions like Genius AI and Microsoft Copilot offer:
- Seamless integration into daily workflows
- Enterprise-level security
- Strong productivity gains
- Cost-effective deployment at scale
These tools provide some of the most mature and efficient AI experiences currently available for organizations.
Comparison of image generative AIs
An image generator is an AI-powered tool that uses machine learning models to create original visual content from simple text prompts. These solutions help marketing teams illustrate social media posts, designers produce creative drafts in minutes, and consultants enhance presentations with engaging visuals.
With the rapid evolution of generative AI, many image creation tools are now available. Below is a comparison of four popular image-generating AIs widely used by professionals.
Dall-E 3
DALL·E is OpenAI’s generative image model designed to create high-quality visuals from natural language prompts. Over the years, it has evolved through several major versions, with the latest generations offering significantly improved realism, style control, and prompt accuracy.
Today, DALL·E is fully integrated into OpenAI’s ecosystem (notably within ChatGPT and related platforms), allowing users to:
- Generate detailed and realistic images from text descriptions
- Edit and expand existing images using AI (inpainting and outpainting)
- Create visuals in a wide range of artistic styles
DALL·E is particularly well suited for fast content creation in business contexts, including social media visuals, blog illustrations, marketing assets, and presentations.
It is accessible through both free usage tiers (with limitations) and paid plans that unlock higher-quality generation, faster processing, and advanced editing features.
Midjourney
Midjourney is an image-generating AI developed by an independent research lab and primarily accessed via the Discord platform.
It is highly regarded by creatives for its artistic quality and the fine level of control it offers over generated images. Midjourney excels in producing visually rich and stylized artwork, making it a favorite among designers and artists. It is a paid solution, with limited free trial access occasionally available.
Magic Media in Canva
Magic Media is Canva’s built-in AI-powered image and video generation feature.
Integrated directly into Canva’s design platform, it allows users to create visuals quickly and easily within their existing creative workflows. This makes it particularly convenient for marketing teams and non-designers who need fast, professional-looking graphics. A free version is available with usage limits.
Bing Image Creator
Bing Image Creator is Microsoft’s AI-based image generation tool.
It enables users to generate images from text descriptions for free and with minimal setup. Its ease of use makes it accessible to a wide audience. While its image quality continues to improve, it may still be slightly behind specialized creative tools such as DALL·E, Midjourney, or Adobe Firefly for high-end visual production.
Adobe Firefly
Adobe Firefly is Adobe’s generative AI model designed specifically for professional creative use.
It is natively integrated into Adobe Creative Cloud applications like Photoshop, Illustrator, and Adobe Express, allowing users to generate images and perform advanced AI-driven edits directly within industry-standard design tools.
Firefly is trained on licensed and public domain content, making it a strong choice for organizations concerned about copyright, brand safety, and commercial use compliance.
Stable Diffusion
Stable Diffusion is a powerful open-source image generation model used across many platforms and custom implementations.
It offers a high degree of flexibility and customization, enabling users to control styles, fine-tune models, and even deploy the technology on private servers. This makes it particularly attractive for advanced users and organizations with specific creative or data privacy requirements.
While more technical to use than mainstream tools, Stable Diffusion remains one of the most versatile generative image solutions available.
Image generative AIs: our recommendation
Choosing the best image-generating AI depends on your objectives and creative requirements.
- For quick, simple, and business-friendly visuals, DALL·E is an excellent choice.
- For advanced artistic control and high-quality creative outputs, Midjourney remains the preferred tool for professional designers and creatives.
- For integrated design workflows, Magic Media by Canva offers strong convenience.
Comparison of generative video AIs
Generative video AI tools are powered by machine learning models capable of creating video content from simple text prompts, images, or existing media. These solutions can generate animated scenes, realistic footage, avatar-based presentations, and short-form creative videos.
They are increasingly used by organizations for:
- Training and onboarding videos
- Internal communications
- Marketing and advertising content
- Social media campaigns
- Product demonstrations
As with other generative AI categories, the video AI ecosystem has rapidly expanded in recent years. Below is a comparison of some of the most popular and effective generative video solutions available today.
Synthesia
Synthesia is one of the most widely used AI video creation platforms for business use cases. It specializes in generating professional videos featuring AI avatars from simple text scripts.
Key features include:
- A large library of customizable avatars
- Multilingual voiceovers and subtitles
- Pre-built video templates for training, onboarding, tutorials, and presentations
- Voice cloning capabilities
Synthesia is particularly popular with HR, L&D, and communication teams looking to produce scalable video content quickly. The platform operates on a paid subscription model, with free trials available.
Fliki
Fliki is a generative AI platform focused on transforming text into video and audio content.
It allows users to create videos from:
- Blog posts and scripts
- Social media content
- Product pages
- PowerPoint presentations
Fliki includes avatars, voice cloning, background visuals, and editing tools, making it a versatile solution for marketers, educators, and content creators. It is available in both free and paid versions, depending on usage limits and advanced features.
Elai
Elai is an AI-powered video generator designed to convert text, URLs, documents, and presentations into engaging video content.
Its main capabilities include:
- Text-to-video generation
- AI avatars and voiceovers
- Video creation from PDFs, PowerPoint files, or websites
- Ready-to-use templates
Elai is commonly used for training videos, explainer content, and corporate communications. It operates on a subscription-based pricing model with a free trial available.
HeyGen
HeyGen is a popular AI video generation platform known for its realistic avatars and intuitive interface.
It enables users to:
- Create talking-head style videos from scripts
- Use AI avatars or custom avatars
- Translate videos into multiple languages with lip-syncing
- Generate marketing and educational content quickly
HeyGen is widely adopted by marketing teams, educators, and social media creators. It offers both free trials and paid subscription plans.
Runway
Runway is a creative AI platform focused on generative video creation and AI-powered video editing.
It allows users to:
- Generate short video clips from text prompts or images
- Edit videos using AI tools such as background removal, motion tracking, and content expansion
- Create cinematic-style visuals
Runway is particularly popular among creatives, designers, and video professionals looking for more artistic and experimental outputs. It offers both free access with limitations and premium plans.
Pika
Pika is a generative video AI specialized in creating short-form animated and realistic video clips from text or image prompts.
It stands out for:
- Fast generation of short videos
- Creative visual styles
- Ease of use for social media content
Pika is often used for quick creative experiments, marketing visuals, and storytelling formats. It typically offers free usage with paid upgrades.
Generative video AIs: our recommendation
There is no single “best” generative video AI, the ideal choice depends on your goals and production needs.
- For professional corporate content, training, and internal communications, Synthesia and Elai are among the most reliable and scalable solutions.
- For marketing videos and social media content, HeyGen and Fliki offer flexibility and speed.
- For creative and cinematic video generation, Runway and Pika stand out with advanced generative capabilities.
Organizations should select a platform based on their use cases, desired level of realism, integration needs, and budget.
Comparison of generative music AIs
Generative music AI tools use machine learning models to automatically create original musical compositions, soundtracks, and audio content from text prompts, style selections, or contextual inputs.
These solutions are increasingly used by:
- Musicians and composers for inspiration and prototyping
- Marketing teams for background music in advertisements and branded content
- Communication teams for internal videos and presentations
- Content creators for social media and multimedia projects
With rapid innovation in AI-generated audio, many platforms now offer highly realistic music production, vocals, and sound design capabilities. Below is a comparison of some of the most recognized and widely used generative music AI solutions.
Soundraw
Soundraw is an AI-powered music generator that allows users to create custom tracks by selecting parameters such as genre, mood, tempo, and duration.
It also offers built-in editing tools to refine compositions and tailor them to specific projects. All tracks are royalty-free, making Soundraw well-suited for commercial and corporate use.
The platform operates on a subscription model, with limited free access available.
Stable Audio
Stable Audio is a generative music and sound effects platform that creates audio content from text descriptions.
Users can generate music tracks by specifying style, instruments, mood, and emotional tone. Paid plans allow for full commercial usage rights, making it suitable for podcasts, advertisements, and professional video content.
Stable Audio offers both free and premium subscription options.
Mubert
Mubert is a high-quality generative music platform focused on royalty-free audio creation.
It enables fast music generation from text prompts, images, or selected parameters such as genre, mood, activity type, and duration. Mubert is widely used for background music in videos, mobile apps, and branded content.
It offers a freemium version as well as paid plans for advanced features and commercial licensing.
AIVA
AIVA (Artificial Intelligence Virtual Artist) is one of the most established AI music composition platforms.
It specializes in creating cinematic, classical, and instrumental music, often used for films, video games, and advertising projects. Users can generate compositions in various styles and customize arrangements.
AIVA offers both free and paid plans, with licensing options for commercial use.
Suno
Suno is a generative music AI capable of producing complete songs, including instrumental tracks, vocals, and lyrics, from a simple text prompt.
It stands out for its ease of use and ability to create realistic, radio-style music across many genres in just a few seconds. Suno is widely adopted by creators for demos, social media content, and creative experimentation.
It provides free usage with limitations and paid subscription tiers for extended features.
Udio
Udio is a newer generative music platform known for high-quality audio generation and expressive musical outputs.
It allows users to generate full songs with detailed musical structures and realistic sound design, making it attractive to musicians and content creators looking for polished results.
Udio typically offers both free access and premium plans.
Generative music AIs: our recommendation
Choosing the right generative music AI depends on your creative goals and business requirements.
- For easy-to-use, royalty-free background music in corporate and marketing projects, Soundraw and Mubert are excellent choices.
- For cinematic and instrumental compositions, AIVA provides strong creative control.
- For full song creation with vocals and lyrics, Suno and Udio stand out with highly realistic outputs.
- For sound effects and flexible audio generation, Stable Audio offers advanced customization.
Organizations should select a platform based on licensing needs, ease of use, desired audio style, and integration into their content workflows.
Comparison of generative AIs: final thoughts
Rather than focusing on a single “best” generative AI, companies should adopt a use-case-driven approach. Each category of AI brings unique strengths:
- Text generative AIs enhance content creation, knowledge management, and workflow automation
- Image generative AIs accelerate visual production for marketing and design teams
- Video generative AIs simplify training, communication, and multimedia content creation
- Music generative AIs enable fast, royalty-free audio generation for corporate and creative projects
- Digital Workplace-integrated AIs transform everyday employee productivity through contextual assistance
The real value of generative AI lies in its integration within existing work environments, secure data handling, and alignment with business processes. Solutions embedded directly into collaboration platforms and intranets, such as AI assistants within Digital Workplaces, offer the highest long-term return by reducing friction and maximizing adoption.
As these technologies continue to mature, organizations must also prioritize governance, data security, and responsible AI usage to ensure sustainable and compliant deployment.
Ultimately, generative AI is no longer just a creative tool, it is becoming a strategic asset that drives productivity, innovation, and employee experience across the enterprise.
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