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Generative AI Glossary: Understanding the Key Concepts

Florian Bouron
June 17, 2024
5
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Jint Guide — how to integrate artificial intelligence into Microsoft 365
Integrate AI into Microsoft 365 and accelerate your Growth
Download our comprehensive guide now!

Artificial intelligence (AI) is progressively transforming the professional landscape, with Chief Information Officers (CIOs) being at the forefront of steering this evolution. Generative AI, in particular, is gaining increasing interest, especially within the Microsoft 365 ecosystem, where AI-based tools such as Copilot and Azure OpenAI promise to enhance productivity and simplify data management. However, mastering these new technologies requires understanding the underlying vocabulary and concepts. This glossary aims to assist CIOs and their teams by providing essential knowledge to navigate the complex world of generative AI.

1. General AI Terminology

Artificial Intelligence (AI): The simulation of human intelligence by machines, often through algorithms and neural networks.

Machine Learning: A subset of AI that enables systems to learn and improve without being explicitly programmed.

Deep Learning: A machine learning method using artificial neural networks to analyze data across multiple layers.

Model: A set of algorithms and structures used to process data and generate predictions or outcomes.

Artificial Neural Network (ANN): An AI model inspired by the human brain, used for processing complex information.

Training Data: A dataset used to teach a model how to make predictions or classifications.

2. Generative AI Technologies and Models

Language Model: An algorithm capable of generating coherent text based on large amounts of textual data.

GPT (Generative Pre-trained Transformer): A family of language models used to autonomously generate text, such as GPT-4.

Transformer: An AI architecture primarily used in natural language processing models, efficient for sequential tasks.

Data Augmentation: A technique used to increase the size of a dataset by creating new artificial data from existing data.

Prompting: A technique where text instructions are given to a model to generate a specific response.

Fine-tuning: The process of adapting a pre-trained AI model to a specific task by refining its parameters with a targeted dataset.

3. Microsoft AI Services and Tools

Azure OpenAI: Microsoft’s cloud service providing access to OpenAI models, such as GPT-4, in a secure environment, with direct integration into enterprise data.

Azure Machine Learning: A Microsoft platform for creating, training, and deploying AI models at scale, enabling complete AI lifecycle management.

Cognitive Services: A set of Microsoft Azure APIs that add AI functionalities to applications, such as image recognition, text translation, or sentiment analysis.

Microsoft Power Automate: A workflow automation tool that uses AI to automate tasks within Microsoft 365, SharePoint, and other services.

Power BI with AI: A data analysis platform that integrates AI capabilities for predictive and automated analytics.

Microsoft Copilot: A feature integrated into Word, Excel, and Teams that uses generative AI to assist users in content creation, report writing, or data analysis.

4. Applications of Generative AI in Microsoft 365

Workflow Automation: Using AI to automate repetitive tasks, such as email management or data analysis in SharePoint and Power Automate.

Chatbots in Teams: Conversational agents integrated into Microsoft Teams that use generative AI to respond to user questions and interact with other systems.

Power Virtual Agents: A Microsoft solution for creating no-code chatbots, used to automate interactions with users through tools like Teams.

Automated Writing in Word: Using Microsoft Copilot to automatically write and correct documents based on specific data and instructions.

Predictive Analytics with Power BI: A feature leveraging AI to analyze data and predict trends, helping CIOs make more informed decisions.

5. Technical and Security Aspects

Azure Active Directory (Azure AD): Microsoft’s identity and access management service, essential for securing data used in AI applications.

Responsible AI: A set of ethical and regulatory principles governing the development and use of AI to avoid harm and biases.

Data Privacy: A set of practices aimed at protecting sensitive information used by AI, particularly important in environments like Microsoft 365.

RAG (Retrieval-Augmented Generation): A technique to improve generative AI models by integrating information retrieval systems for more relevant and data-based results.

Azure Confidential Computing: A Microsoft Azure service allowing for secure computations, even with sensitive data, while using AI.

6. Advanced Concepts

Self-supervised Learning: A form of learning where the model learns from unlabeled data by generating its own labels from raw data.

Multi Models: AI models capable of processing multiple types of data (text, image, audio) for generation or recognition tasks.

Zero-shot Learning: The ability of a model to perform a task without having been specifically trained on that task, relying on prior knowledge.

Pre-trained Models: AI models already trained on general tasks, which can be fine-tuned for domain-specific or company-specific tasks.

Conclusion:

As the adoption of generative AI continues to grow, CIOs must equip themselves with the tools and knowledge needed to guide their organizations toward successful transformation. Understanding the key terms and concepts, such as those outlined in this glossary, is an essential first step in harnessing the benefits of AI while ensuring data security and compliance with standards. By mastering these technologies, CIOs can not only optimize the use of Microsoft 365 but also become key drivers of innovation within their companies.

If you have any questions or need assistance, please feel free to contact us.

Jint Guide — how to integrate artificial intelligence into Microsoft 365
Integrate AI into Microsoft 365 and accelerate your Growth
Download our comprehensive guide now!
Author
Florian Bouron - CEO of Jint
Florian Bouron
Published date
June 17, 2024
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What is generative AI and how does it work?

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Generative AI refers to AI systems trained on large datasets to generate new content—text, images, code, audio—in response to prompts or instructions. The most widely used generative AI systems, like GPT-4 and Claude, are large language models (LLMs) trained on vast text corpora that learn to predict statistically likely and contextually appropriate outputs. In a business context, generative AI is applied to tasks like drafting communications, summarizing long documents, translating content, writing code, and answering knowledge questions over company-specific data.

What is generative AI at work?

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Generative AI at work refers to AI models (like Microsoft Copilot, ChatGPT, Claude, Gemini) that produce content — text, images, code, summaries — based on prompts. In the enterprise context, it's used to draft emails, summarize meetings, answer questions from internal data, automate document creation, and assist decision-making.

What is the difference between a large language model (LLM) and a generative AI tool?

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A large language model (LLM) is the underlying AI model trained on vast text datasets to understand and generate language — examples include GPT-4 or Claude. A generative AI tool is the product or application built on top of an LLM, such as Microsoft Copilot or ChatGPT, which adds a user interface, integrations, and guardrails suited to specific use cases.

What does 'hallucination' mean in the context of generative AI?

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Hallucination refers to when a generative AI model produces output that sounds plausible but is factually incorrect or entirely fabricated. This is a known limitation of LLMs and makes human review essential, especially for legal, financial, or compliance-sensitive content.

What is prompt engineering and why does it matter for enterprise AI users?

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Prompt engineering is the practice of crafting precise, context-rich instructions to guide an AI model toward accurate and useful outputs. For enterprise users, good prompting reduces hallucinations, improves output quality, and increases consistency — making it a core skill to develop across teams using AI tools like Microsoft Copilot or ChatGPT.