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Do your messages reach every employee, including those without a desk?
Staff memos, intranet news posts and emails to managers reach those who have a screen first. Road crews, waste collection, parks, care homes and municipal police rarely read the intranet between two jobs, and 63% of frontline workers worldwide said that messages from leadership did not reach them (Microsoft, 2022). The supervisor then becomes the default channel, and the cascade leaves no trace of who has read what.
This white paper turns information assumed to have been received into information proven received, in three moves: map your populations, choose the channel by population and by moment, and measure reception.
What's inside:
- Reach, not content: why the classic toolkit of a city or county misses field employees, and why the supervisor cascade gives no proof of reception.
- Mapping in five criteria: computer, email, Microsoft 365 account, phone and gathering moments, with a grid of nine typical populations and a mapping deliverable in two weeks.
- Ten channels and what each one proves: from the supervisor's briefing to the mobile intranet app, with a populations, channels and moments matrix and an "emergency" line.
- The constraints of local government: four options for employees without a Microsoft 365 account, the rules on personal phones, employee data and digital accessibility.
- Six reach indicators: share of employees reached per population, median time to reception and share of populations without a measurable channel, each with its data source and its limit.
- A 12-month plan and a launch kit: three phases, from mapping to a calendar aligned with the year's milestones, and a site-by-site launch kit.
- The 20-question reach diagnostic: four blocks (mapping, channels, constraints, measurement), a three-level reading of your results and the actions for this week, this month, this quarter and this year.
Why download it:
A method built for field employees. The populations, channels and moments described in the white paper start from road crews, schools and care homes, not from office staff alone.
Proof rather than page views. Each channel is assessed on what it proves, so that you know which populations receive your messages and which remain in the blind spot.
Constraints addressed before deployment. Accounts, personal phones, employee data and accessibility are covered in the order in which your IT and privacy leads will raise them.
Tools you can use as they are. The mapping grid, the matrix, the dashboard indicators and the 20-question diagnostic can be shared directly with your HR and IT leads.
