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Your employer brand doesn't stop at the careers page
Employer brand has two sides: the one you show the job market, and the one your employees live every day. These two sides talk to each other, polished external communications aren't enough if day-to-day reality inside the company tells a different story. This webinar offers a concrete approach to align both sides, by repositioning the intranet: no longer a one-way broadcast tool, but a genuine engagement platform and a showcase for your company culture.
Why this webinar
- Content shared by an employee generates up to 2x more clicks than the same content published directly by the brand
- Employees are seen as 3x more credible than leadership when talking about what it's really like to work at a company (LinkedIn / FleishmanHillard),
- 75% of candidates research a company's reputation before applying (Glassdoor).
The result: excellent external communications paired with a disappointing internal experience creates detractors, not ambassadors. This webinar addresses that reality head-on, showing how the internal experience becomes a direct lever for your employer brand, both externally and internally.
What you'll learn
- Why employer brand is won or lost internally first, and how a gap between the external promise and the real experience creates detractors
- The link between internal engagement and external reputation, and the concrete levers to strengthen it
- How to turn your intranet into a showcase for your company culture: design, values, and personalization by audience (HR, Communications)
- The key moments in the employee journey where brand perception is won or lost
- What inaction really costs, and the next levers to activate (translation, access to internal knowledge, targeting)
Who this webinar is for
This webinar is for:
- HR leaders and employee experience managers
- Heads of Communications
- CIOs looking to combine security, compliance, and a premium experience
👉 A must-attend session for any organization looking to turn its intranet into an employer brand asset, not just another everyday tool.
